For Pilates & Yoga Studio Directors & Clinic Owners

Your clients' insurance can cover physical therapy in your studio.

When clients experience pain or an injury, they often pause their memberships or stop taking classes. Partner your studio with PeteHealth to offer licensed, 1-on-1 physical therapy covered by commercial health insurance — using your own reformers, mats, and space. PeteHealth takes care of payer contracting, credentialing, physician referrals, billing, and all healthcare paperwork.

Turnkey clinical integration for California Pilates, yoga, and movement studios. Compatible with your existing licensed instructors or PeteHealth clinical staff.

How coverage works for studios

Insurance doesn't pay for fitness memberships. It pays for physical therapy.

Clients pay out of pocket for yoga and Pilates as fitness. When a client has a diagnosed condition and a medical prescription, the physical therapy delivered in your studio can be billed directly to their commercial health plan. PeteHealth establishes your studio as a credentialed care location.

It starts with

A medical prescription

Your studio's clients obtain a prescription for physical therapy from their personal physician, or through a convenient PeteHealth telehealth visit we arrange.

It's billed as

A standard PT office visit

Each 1-on-1 covered clinical session is billed under PeteHealth's commercial insurance contracts as a standard outpatient physical therapy office visit.

The client pays

Their usual cost share

That's the client's normal copay, coinsurance, or deductible for a PT visit. We verify their benefits before the first session so there are never surprises.

The partnership model

From boutique studio to integrated care clinic in four steps

1. Studio onboarding

We review your studio space (reformer bays, private rooms, or mat stations) and establish your facility utilization partnership agreement.

2. Staffing tailored to you

We credential your instructors who hold active CA PT or PTA licenses, or we pair licensed PeteHealth physical therapists with your studio schedule.

3. Turnkey member intake

Your studio posts display signs and digital links. Members with back pain, joint ache, or injuries self-identify, and we verify their coverage and secure the Rx.

4. Covered care, studio earns

1-on-1 sessions take place in your studio. PeteHealth handles 100% of claims, EHR notes, and collections, and deposits your studio's partner revenue.

Know the difference

Standard fitness studio vs. PeteHealth partner studio

Your studio and your community stay the same. PeteHealth adds an insurance-covered clinical tier alongside your current group and private fitness schedule.

Standard fitness studio
PeteHealth partner studio
Client cost 100% out of pocket ($95–$165+ per private session)
Client cost Covered by insurance (client pays usual PT copay, e.g. $20–$40)
When client hurts Client pauses or cancels membership to "rest"
When client hurts Client receives covered PT in your studio and stays connected to your brand
Mid-day space Empty reformers and quiet rooms generating zero income
Mid-day space Monetized with scheduled 1-on-1 clinical PT appointments
Insurance billing None; studios cannot bill medical insurance directly
Insurance billing Turnkey. PeteHealth manages credentialing, claims, denials & payments
Documentation Standard fitness liability release waivers only
Documentation Licensed PT notes & plans of care kept in PeteHealth's HIPAA EHR
The clinical checklist

What makes a studio session covered by insurance

A session can be billed to insurance only when all of these clinical standards are met. PeteHealth enforces full regulatory and billing compliance for every visit:

Why partner with PeteHealth

Expand your studio business and care. We handle the healthcare complexity.

Protect member retention

Injured clients stop taking classes. By offering covered physical therapy in your studio, you keep them in your facility and transition them safely back into your classes.

Monetize off-peak reformer hours

Turn unused reformers, cadillacs, and private treatment rooms into steady revenue during morning and mid-day hours between group classes.

Full billing and collections engine

We handle payer credentialing, claim submission, appeals, and copay collections. Your studio never has to learn medical coding or deal with insurance companies.

Physician telehealth network

When your studio clients have pain but don't have a current prescription, our telemed network connects them with a licensed physician to get evaluated quickly.

Flexible staffing models

Credential your existing instructors who are licensed PTs/PTAs, or let PeteHealth supply experienced physical therapists who respect your studio culture.

Your business and brand stay yours

You keep your studio name, membership pricing, class schedules, and client relationships. PeteHealth simply powers the clinical care layer.

Partner with PeteHealth

Bring covered physical therapy to your studio

Tell us about your studio space, equipment, and goals. A PeteHealth clinical director will reach out within 24 hours to schedule an introductory call and discuss partnership options.

Thank you! Your studio partnership inquiry has been received. A PeteHealth clinical director will reach out within 24 hours to schedule your introductory call.
Studio partner FAQ

Frequently asked questions from studio owners & directors

Answers to common questions about space, insurance, staffing, and clinical governance.

How does the studio earn revenue from this partnership?

PeteHealth contracts with your studio through a facility utilization fee or partnership revenue share for each covered physical therapy session delivered in your space. This turns empty reformers or unused rooms into high-margin revenue without taking on healthcare billing overhead.

Does my studio take on medical liability or malpractice risk?

No. PeteHealth is the healthcare provider entity. All clinical care is delivered under PeteHealth’s clinical governance, state licensing oversight, HIPAA-compliant electronic medical records, and comprehensive medical malpractice coverage. Your studio maintains its standard facility liability policy.

Does our studio need an NPI number or medical billing license?

No. Your studio does not need an NPI number, medical billing software, or healthcare credentials. PeteHealth handles all payer contracting, credentialing, claims submissions, appeals, and collections under our existing provider agreements.

Can our existing yoga or Pilates instructors provide the care?

Any instructor on your staff who holds an active California Physical Therapist (PT) or Physical Therapist Assistant (PTA) license can be credentialed under PeteHealth to treat clients. Instructors who are not licensed PTs or PTAs can assist as clinical aides under the direct, on-site supervision of a licensed PT, or continue teaching fitness classes as normal.

What if our studio does not have any licensed PTs or PTAs on staff?

PeteHealth can pair vetted, licensed California physical therapists with your studio. Our therapists are trained in Pilates and movement-based rehabilitation, respect your studio etiquette, and work within your available room and equipment schedule.

How do our studio members find out about this?

PeteHealth provides premium studio display signage, reception flyers, staff talking points, and a custom digital intake link. When members mention an ache, joint pain, or upcoming surgery, your staff simply points them to the intake link to verify their insurance coverage.